Over the last 40 years, much has been learned from research studies about the travel behaviour of different groups of society. We know, for example, the social distribution of the types of journeys made, their mode, timing, length and duration. However, we still understand little of the underlying processes that drive mobility decisions. Is it possible to identify a mobility DNA that manifests itself in different people, in different places and times?
MIND-SETS was born from the realisation that the current passage of mobility research was increasingly becoming a progress trap; and that – to make innovative steps forward – there was a need to take a step back and re-examine the fundamental roots of mobility from all perspectives. With this view, the MIND-sets project provides a new approach to understanding mobility as part of the overall changing lifestyles of different population groups across Europe. The project assesses how we can better understand mobility at the level of lifestyle patterns, set against social / economic / technological trends: in short – what are peoples mobility mind-sets across Europe?
The MIND-SETS approach moves away from the analysis and prediction of specific types of journeys, or specific innovations to an analysis of mobilitys role in defining the overall lifestyle and activity patterns of people. It is based on the combined analysis of emerging mobility trends growing on the intersection of technology, business models and generations, and in-depth generational take-outs – consumer insights and adaptation when it comes to mobility.