The CHUMS project addresses the energy challenge of low car occupancy and the ~50% of journeys in cities that cannot be accommodated by conventional public transport modes. CHUMS aims at Improving the promotion, awareness raising and uptake of existing carpool initiatives and schemes by focusing on the journey to work. It is based on introducing or strengthening three measures: an awareness raising event – the Carpool Week, a measure aimed at retaining existing carpoolers by holding a monthly prize draw for carpoolers – the Mobility Jackpot Lottery and delivering Personalized Travel Plans, this introducing carpooling as a viable mobility option. Tapping into an abundant, unutilized resource empty car seats the CHUMS initiative aims at reducing congestion with very low costs compared to other measures (e.g. infrastructure for cycling and walking).
The CHUMS project main aims are to attract more users to carpool – creating a critical mass of users – through promotion campaigns to raise awareness that carpool services exist, demonstrating the suitability of carpool services to commuters and providing added incentives to encourage car drivers to try it out. The aim of the project is to apply a composite CHUMS behavioural change campaigns in 5 champion cites that represent the scale of carpooling and the diversity of mobility mind-sets across Europe: Craiova (RO), Edinburgh (UK), Leuven (B), Toulouse (F) and Perugia (IT).
All of the 5 champion cities have existing car-pooling systems, at various stages of maturity, which serve closed target groups such as work-places, large employers or universities.